If they wander off, they’ll find their way home.
A tough QR tag on the collar, a live profile anyone can scan, and instant SMS and WhatsApp alerts with the finder’s location. Tags from £10, protection for £9.99 a month.
Waterproof · Lifetime tag replacement on Protect · Cancel any time
Three steps to a protected pet
Set up takes about five minutes once the tag arrives.
Order a tag
Pick a shape and colour for each pet. Each tag carries its own QR code and a short code on the back.
Scan to activate
Scan the tag with your phone, create an account and fill in your pet’s profile, contacts and privacy settings.
Get alerted
When someone scans the tag you get an SMS, WhatsApp or email straight away, with their location if they share it.
Everything in the £9.99 plan
Plus optional add-ons when you want more.
Scan location alerts
Know the exact spot the moment someone scans your pet’s tag.
SMS, WhatsApp & email alerts
Alerts reach you on the channel you actually check.
Online pet profile
Everything a finder or vet needs, updated any time.
Number masking & privacy mode
Finders can reach you without ever seeing your number.
Missing pet mode
One tap starts every alert at once.
Neighbourhood alerts
Nearby members get a push alert with photo and last-seen spot.
Vet & rescue alerts
Local vets, rescues and wardens get your pet’s details by email.
Police & council reporting
If you believe your pet was stolen, we prepare the report.
Posters & social boost
Printable posters in seconds, and paid local social ads.
24/7 vet chat Add-on
Message a qualified vet nurse any time, day or night.
Tag from £10. Protection £9.99 a month.
One payment for the tag, then £9.99 per pet per month — or £99.90 a year. No contract.
Questions
How does the tag work?
Each tag has a unique QR code and a short code on the back. When someone scans it, your pet’s profile opens in their browser and you get an alert.
Does the finder need an app?
No. Any smartphone camera opens the profile. If they can’t scan, they can type the short code on the found-pet page.
Is it a GPS tracker?
It doesn’t track continuously, so there’s no battery. You get the finder’s GPS location when they scan and share it, which is when it matters.
What do I get for £9.99 a month?
SMS alerts, location sharing, missing pet mode, neighbourhood, vet and rescue alerts, number masking and free replacement tags. Without a plan the profile still works and you get email alerts.
Can I cancel any time?
Yes. There’s no contract. If you cancel, the tag keeps showing the basic profile.