Simple pricing
Buy the tag once. Add protection for £9.99 per pet per month, or £99.90 per pet per year.
Tag only
£0 / month
After buying your tag.
- Online pet profile
- Email alert on every scan
- Finder can message you
- Basic privacy controls
Most chosen
Protect
- Everything in Tag only
- SMS scan alerts with GPS location
- Missing pet mode
- Neighbourhood alerts
- Vet, rescue and warden alerts
- Police report helper
- Number masking and address privacy
- Free replacement tags
Add-ons
Add to Protect any time.
WhatsApp alerts
£0.50/moScan alerts and finder messages on WhatsApp.
24/7 vet chat
£3.99/moChat or video call a vet nurse any time.
Family sharing
£0.50/moUp to 5 people manage pets and get alerts.
Social boost
£4.99 eachLocal Facebook and Instagram ads when missing.
Printed poster pack
£6.99 each20 A4 posters, next working day.
Spare tag
£5 eachA second tag linked to the same profile.
Billing questions
How does the tag work?
Each tag has a unique QR code and a short code on the back. When someone scans it, your pet’s profile opens in their browser and you get an alert.
Does the finder need an app?
No. Any smartphone camera opens the profile. If they can’t scan, they can type the short code on the found-pet page.
Is it a GPS tracker?
It doesn’t track continuously, so there’s no battery. You get the finder’s GPS location when they scan and share it, which is when it matters.
What do I get for £9.99 a month?
SMS alerts, location sharing, missing pet mode, neighbourhood, vet and rescue alerts, number masking and free replacement tags. Without a plan the profile still works and you get email alerts.